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- Specialization:听Text Marketing Analytics
- Instructor:听Chris J. Vargo, Assistant Professor and Scott Bradley
- Prior knowledge needed:听None
Learning Outcomes听
- Describe text classification and related terminology (e.g., supervised machine learning).
- Apply text classification to marketing data through a peer-graded project.
- Apply text classification to a variety of popular marketing use cases via structured homeworks.
- Evaluate, tun, and improve the performance of the text classification models you create for your final project.
Course Content
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